SOFT PLASTICS

The Clone Prawn is a super realistic prawn imitation designed with the purpose of being a versatile bait that can rigged in a var...

The Clone Prawn is a super realistic prawn imitation designed with the purpose of being a versatile bait that can rigged in a var...

The Clone Prawn is a super realistic prawn imitation designed with the purpose of being a versatile bait that can rigged in a var...

Pro Lure was determined to develop a Lure that would become the ultimate go to lure for targeting Mulloway.   ...

The Insalt Softcore Flathead Kit is your go-to soft plastic pack for chasing big lizards. Loaded with a deadly mix of soft plasti...

Get ready to take your fishing game to the next level with this top-tier soft plastic lure and jig head assortment from Insalt Fi...

Target finesse species like bream with precision using the Insalt Softcore Bream Kit. This all-in-one soft plastic lure kit inclu...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Introducing the New Adjusta-Ball Tungsten System – Ultimate Control Over Your Soft PlasticsWe’re excited to unveil the groundbrea...

Introducing the New Adjusta-Ball Tungsten System – Ultimate Control Over Your Soft PlasticsWe’re excited to unveil the groundbrea...

If you are ready to double down on catching, The Ultimate Split tail jerkshad has arrived. With an action unlike anything else th...

If you are ready to double down on catching, The Ultimate Split tail jerkshad has arrived. With an action unlike anything else th...