all products

Type | Walking PencilSize | 80mmDepth | SurfaceWeight | 8g±Hooks | BKK 6066-3X #10The Echo has an exaggerated walk the dog swim a...

Type | Walking PencilSize | 65mmDepth | SurfaceWeight | 4.6g±Hooks | BKK 6066-3X #12The Echo has an exaggerated walk the dog swim...

When conditions require a sinking stickbait, or you need to get your lure down deep fast, the Bravo is a solid choice. Long sweep...

Type | Surface PopperSize | 180mmWeight | 105g±Colour | FuseThe Tyrant is a long casting surface popper with huge impact relative...

Type | Surface PopperSize | 75mmDepth | SurfaceWeight | 12.5g±Hooks | BKK 6066-4X #6The Atom is a highly responsive and versatile...

Type | Diving PopperSize | 180mmWeight | 90g±Colour | CalypsoThis diving popper produces some serious smoke! Bring it to life wit...

When conditions require a sinking stickbait, or you need to get your lure down deep fast, the Bravo is a solid choice. Long sweep...

Designed to slowly float in saltwater, the STYX MINNOW 95mm is perfectly balanced for casting and working as a shallow water jerk...

The MADSCAD AT 90mm Slow Sink features the Patented Autotune System to create a twitch-bait with a unique action. The body shape ...

The shallow running DTX MINNOW 145mm is a revolution in trolling minnow, featuring Patented Nomad Autotune, Gorilla Through Wire ...

The MADMACS 200mm is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged corr...

The DARTWING 130mm is designed to mimic skipping baitfish and entice any predatory fish to strike. Representing the ultimate surf...

The MADSCAD 190mm is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start...

The DTX MINNOW 165mm is a revolution in trolling minnows, featuring Patented Nomad Autotune, Gorilla Through Wire and Hydrospeed ...

The MADSCAD 95mm is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start ...

The RIPTIDE “FATSO” 115mm is a wider body version of the renowned Riptide design. It has been made as the ultimate surface walk t...

The MAVERICK 115mm is a unique floating stickbait, surface walker and popper all in one lure. There are so many ways to use this ...

The RIPTIDE 125mm sinking stickbait is an ideal lure for Kingfish, Mackerel, Tuna, Queenfish, GTs and Barramundi. It has been des...

The MADMACS 160mm is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged corr...

The MADSCAD 115mm is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start...

The MADSCAD 150mm is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start...

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system de...

The MADSCAD AT 65mm Slow Sink features the Patented Autotune System to create a twitch-bait with a unique action. The body shape ...